Social media influencers are the driving force behind a brand’s increase in awareness, engagement, and traffic. When done right, social media influencers can easily spread your brand’s message directly to your target audience. However, when done poorly, it could possibly hurt your brand’s image. Today, the Hyphen Creatives team is looking at influencer marketing, and …
Online Marketing has become an essential tool in the marketing efforts of businesses of all sizes. Changes in the online landscape have allowed businesses to leverage how users engage with various online platforms to help grow their brand and reach a larger audience. To do this, brands need to develop new marketing strategies that tap …
If you’re looking to get the best out of your content, content repurposing is one of the best ways to do just that. Today, Hyphen Creatives is taking a deep dive into content repurposing. We’re going over what it is and discussing why it’s important. We’re also taking a look at a few ways to …
Thinking about your audience is one of the first steps in creating (or updating) a piece of content. Who they are, their preferences, pain points, behaviours, and how they’ll benefit from your services are all essential considerations in ensuring your brand resonates with your target audience. By developing a comprehensive understanding of your audience, you’ll …
By now, most brands have realised how imperative it is to be on social media. But simply having a Facebook page or Instagram profile isn’t enough. You have to connect with your followers, and the best and easiest way to do that is by writing original, good-quality social media copy. For most brands, however, this …
If you are using social media as a platform to grow your brand, you should be using hashtags in your strategy. Hashtags are one of the most important aspects of promoting your brand’s various social media platforms. Hashtags make your content more discoverable and help you reach a new audience that’s relevant and interested in …
How to Use Hashtags to Grow Your Social Media Audience Read More »
Creating meaningful connections with your consumer is crucial. You can have the best product or service on the market, but if you’re not establishing and maintaining relationships with your consumers, chances are they won’t stay loyal to your brand. Establishing brand loyalty, however, requires hard work and strategic thinking. Today, Hyphen Creatives is taking a …
3 Things Brands Should Do to Create Meaningful Connections Read More »
At Hyphen Creatives, we’re always looking for new ways to optimise the customer journey to ensure your brand leaves a lasting impression. That’s why we’ve developed our unique 1080 approach to provide a comprehensive communication experience across every stage of the buying journey. Today, we’re breaking down our 1080 approach, and how we use it …
Digital marketing refers to any marketing that happens on the internet. There are many channels, from content and social media marketing to paid display ads and so much more. Digital marketing is vital, as it allows you to directly target those interested in your product or service, provides various points of contact with your customers …
How to Use Your Digital Marketing Channels Effectively Read More »
Simply put, every business relies on copywriting to attract and convert its target audience. Good copy is the cornerstone of a good marketing strategy and works to pull your audience in and turn them into loyal repeat customers. But crafting great content is about more than just nailing the grammar and syntax. It’s about telling …
