The Challenge: Browns Foods Corn Dogs needed a cost-effective media solution to activate ASAP.
The Solution: Radio Retail campaign.
Results: Over 100% sales increase within one month.

Browns Foods Corn Dogs leveraged Radio Retail’s fast turn-around time as a quick turn-on solution in their top 50 stores by re-using the audio ad from their launch campaign in 2020. The Radio Retail ad played every hour for 4 weeks (14 February – 13 March 2022).

Results showed that stores playing Browns Foods Corn Dogs’ Radio Retail Ad outperformed top comparable stores without the brand-specific audio content.

With our ability to produce audio adverts in all 11 official South African languages, Radio Retail ensures that you can reach your target shopper.