Social media influencers are the driving force behind a brand’s increase in awareness, engagement, and traffic. When done right, social media influencers can easily spread your brand’s message directly to your target audience. However, when done poorly, it could possibly hurt your brand’s image. Today, the Hyphen Creatives team is looking at influencer marketing, and …
Online Marketing has become an essential tool in the marketing efforts of businesses of all sizes. Changes in the online landscape have allowed businesses to leverage how users engage with various online platforms to help grow their brand and reach a larger audience. To do this, brands need to develop new marketing strategies that tap …
If you’re looking to get the best out of your content, content repurposing is one of the best ways to do just that. Today, Hyphen Creatives is taking a deep dive into content repurposing. We’re going over what it is and discussing why it’s important. We’re also taking a look at a few ways to …
Thinking about your audience is one of the first steps in creating (or updating) a piece of content. Who they are, their preferences, pain points, behaviours, and how they’ll benefit from your services are all essential considerations in ensuring your brand resonates with your target audience. By developing a comprehensive understanding of your audience, you’ll …
By now, most brands have realised how imperative it is to be on social media. But simply having a Facebook page or Instagram profile isn’t enough. You have to connect with your followers, and the best and easiest way to do that is by writing original, good-quality social media copy. For most brands, however, this …
If you are using social media as a platform to grow your brand, you should be using hashtags in your strategy. Hashtags are one of the most important aspects of promoting your brand’s various social media platforms. Hashtags make your content more discoverable and help you reach a new audience that’s relevant and interested in …
How to Use Hashtags to Grow Your Social Media Audience Read More »
When like turns into love, love motivates action. And it’s most likely that the love and passion for your brand are what give you the energy to keep striving for its success. But how do you convince your audience to share in that love? And more so, to keep them interested and interacting with your …
Getting Your Customers to Fall in Love with Your Brand Read More »
