Welcome to The Linkup
Expect expert advice, real talk and actionable
tips that’ll keep you both inspired and entertained
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A marketing podcast that keeps it 100% real.
The Hyphen Creatives team is sharing all the industry secrets behind killer marketing moves. Whether you’re just starting out or in need of some fresh inspiration, this is where you LEVEL UP.
Featured Episodes
S1E5 “For The Moment or For The Ages”
In this episode, we’re diving straight into one of the most hotly debated questions in branding:
Should your brand be chasing trends, or building something timeless?
In this episode of The LinkUp, we’re unpacking the difference between moments and movements, exploring how brands can either ride the cultural wave or create one of their own. Think Nike’s consistency vs. the fast-fashion chaos of viral drops. We’re talking macro trends, micro trends, trend fatigue, and why sometimes—being too trendy can backfire.
We’re breaking down real examples, calling out the wins and the flops. Plus, we’re asking the big question:
Is your brand shaping culture—or just reacting to it?
If you’re in marketing, strategy, or simply love a good brand case study—this episode’s for you. Tune in now!
“Insider tips and strategies from
behind the scenes of agency life”
ABOUT US
We’re the link – tiny but mighty, with ideas that make waves. Meet the team behind The Linkup and see what we’re all about. From marketing strategists to creative storytellers, our team is united by a shared passion for helping brands navigate the ever-changing landscape of marketing and beyond.
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