Simply put, every business relies on copywriting to attract and convert its target audience. Good copy is the cornerstone of a good marketing strategy and works to pull your audience in and turn them into loyal repeat customers.
But crafting great content is about more than just nailing the grammar and syntax. It’s about telling relevant, well-thought-out stories that connect and resonate with your audience, and that demonstrate how what you offer can improve their lives.
Today, the wordsmiths at Hyphen Creatives have put together a few comprehensive copywriting tips and tricks to keep in mind the next time you’re working on your content to help you produce some of the best in the business. So let’s do this.
What is Copywriting for Marketing?
Thoughtful copywriting is vital in any successful marketing and advertising strategy. It captures your audience’s attention, helps them remember your brand, and plays a large role in eventually convincing them to support your product or business. It also helps your customers understand you, your values, your mission, and how you can help them solve their problems.
How to Incorporate Copywriting into Your Marketing Strategy
As with any marketing strategy, it’s essential to think about your audience’s needs and desires. Understanding their perspective will help you write copy that attracts their attention, and that has a genuine impact on their buying decision. Writing content that tells a story will go a long way to captivating your audience, and connecting them to your service or product. Remember that proper grammar and proper spelling are also vital in any form of content, even when you’re writing for a specific audience.
Top Copywriting Tips, Insights, and Advice
We’ve compiled some practical tips below to help you step up your writing and get your message to your audience in a way that suits the unique voice of your brand.
1. Write With Purpose
While it’s still highly beneficial, clever, well-written content alone isn’t enough to help you reach your audience. Having an extensive library of content that serves a distinct purpose as part of a larger marketing strategy will help you attract better-quality leads, build trust, and position your brand in front of your desired consumers.
2. Write Clearly
Content that’s clear and straightforward from the beginning tends to convert better than content that focuses on a lot of build-up. Using shorter sentences is a great way to write clearly. Even if you’re writing about a difficult topic, your writing doesn’t need to be complex and tricky to understand. Short sentences and clear subheadings will help readers grasp the meaning of your text and make sense of it quickly and easily.
3. Research is Key
Including relevant facts and figures in your content is a great way to capture and retain your target market, and build your credibility with your audience. To find correct, relevant insights and facts, you’ll need to do some research.
Conducting research helps your content stay valid, relevant, and authoritative. An example of research includes finding and saving interesting blogs, competing articles, and anything else you find interesting and think you could use. Be sure to provide references and credit to the original sources.
4. Understand Your Audience
Considering your audience’s needs is essential when creating effective, engaging content. To do this, you need to have a comprehensive understanding of your audience, who they are, what their problems are, and how you can fix these problems.
Painting a clear picture of how what you’re selling can help improve your audience’s life can elicit strong emotions, and can ultimately turn your target audience into active service users.
Understanding your audience’s search intent is another important factor. Knowing why they search for something is as important as knowing what they’re searching for, as this allows you to create content that truly resonates with your audience.
5. Use Your Audience’s Vocabulary
Researching the language your audience uses and the style they write in, and incorporating this into your content naturally, allows your content to resonate with your target audience on a deeper level.
On a more basic level, avoiding adverbs and adjectives and finding the best words to express your ideas and images will strengthen your writing further. This also allows the reader to comprehend what you’re trying to say quickly and easily.
6. Repurposing Old Content
While creating relevant and topical content can help with immediate surges in traffic and interest, repurposing, reworking, and reformatting content is a great way to scale content. Repurposing content can also save you time, enhance your marketing strategy, and expand your reach.
7. Read Content Aloud
Once you’re done writing your content or finished with a specific part you’re struggling with, reading it aloud will help you see how it’s sounding. You’ll also be able to connect more with your writing, and spot any grammatical or style errors your editing software may have missed.
8. Tell a Relatable Story
Storytelling is a fantastic way to capture and retain potential customers’ attention and to help them remember your brand long after they’ve finished reading your copy. Telling relatable stories also helps you win your customers’ trust, turning them into loyal repeat customers.
9. Block Out Distractions
When writing, it’s best to remove and avoid all distractions to maximise creativity. This could mean keeping your desk clear, turning off all notifications, or closing all tabs. It may not always work, but it may go a long way to improving focus and productivity.
9. Write with SEO in Mind
If one of your goals for your content is to generate more traffic to your website, you need to consider search engine optimisation (SEO). Optimised content that’s aligned with search intent strengthens your relevance and ensures comprehensive coverage of your chosen topic.
Some basic ways to keep your content SEO friendly include finding and using the right keywords, keeping your text concise and reasonable, and covering a topic as thoroughly as your competitors.
Ready to Take Your Marketing Game to the Next Level?
The expert team at Hyphen Creatives can help you design, execute, and manage a bespoke marketing strategy that incorporates masterful copy to put you in front of the right audience at the right time.
Get in touch with us today at info@hyphencreatives.com to find out more about how we can help you!