At Hyphen Creatives, we’re always looking for new ways to optimise the customer journey to ensure your brand leaves a lasting impression.
That’s why we’ve developed our unique 1080 approach to provide a comprehensive communication experience across every stage of the buying journey.
Today, we’re breaking down our 1080 approach, and how we use it to help your brand and target audience enjoy a highly impactful customer journey.
What is the 1080 Approach?
Our 1080 approach involves holistic 360-degree communication in the pre-tail (pre-retail), retail, and post-tail (post-retail) campaigns, totalling 1080. As part of this approach, we work to understand the customer’s mindset at every stage of the buying journey to ensure we deliver a strategic, carefully designed campaign that reaches the right people at the right time.
Using this understanding, we tailor your brand’s messaging to ensure a seamless, uninterrupted customer journey across all platforms and channels, including in-store, social media, activations, experiential pop-ups, and more.
This approach also means that the campaign message is delivered 100% effectively, even if your shopper experiences your brand in-store for the first time without interacting with your pre-tail campaign.
How It Works
The 1080 approach ensures that every element speaks to and amplifies another across the pre-tail, retail, and post-tail phases. Pre-tail is the first stage of the consumer journey, where we start building equity.
The retail phase is all about driving strong calls to action and delivering something meaningful and worthwhile to shoppers by showcasing the inherent value of what you provide. During this phase, we work to retrigger a shopper’s emotional memory, while reinforcing the value of what’s on offer to create a unique shopper message. We then link this shopper message with a strong call to action that elicits a tangible response from your target audience.
Finally, once the purchase is complete, the post-tail phase is essential in continuing to build lasting relationships between brands and their customers. During this phase, shoppers are looking to bond with the product and brand to achieve a more fulfilling experience.
Your customers can become advocates, reinforcing their own relationships with your brand and even setting up future buyers.
Ultimately, each step along the path to purchase provides an opportunity to build a strong emotional connection. We know that every stage of the customer journey deserves a bespoke approach to communication, and our approach and consulting expertise ensures your brand delivers the right message at the right time.
Let’s break down each phase a little more, and take a look at the most crucial touchpoints and objectives during every phase.
Pre-Tail
During the pre-tail phase, the main objective is to create messages that act as awareness and traffic builders. These messages are targeted to a mass audience, working to generate awareness of your brand in the general public. Examples of touchpoints we help our brands leverage during this phase include broadcast radio, websites, broadsheets, digital advertising, and more.
Retail
Taking on a combination of a mass and targeted approach, the marketing and communication during the retail phase act as basket builders. This means the main goal at this stage is to get your brand in customers’ baskets in-store. Some of the best touchpoints to utilise during the retail phase include in-store media, rewards, brand activations, in-store radio, QR codes, and leaflets.
Post-Tail
In the final post-tail phase, the main objective is to build loyalty to your brand. This is a highly targeted approach, as it mainly works to earn the loyalty of those that have already engaged with your brand and what you have to offer. During this phase, a selection of touchpoints we can help you use to your advantage includes social media, YouTube channels, emails, rewards programmes, and newsletters.
Find Out How The 1080 Approach Can Help You
By helping your brand leverage every element available at every phase of the buyer journey, we’re able to create a bespoke, holistic approach that helps your brand and message reach your audience where and when it matters.
Ready to find out how the Hyphen Creatives 1080 approach can help your brand optimise your messaging across every stage of the customer journey?
Get in touch with Hyphen Creatives today at info@hyphencreatives.com, and our experts will work with you to develop a bespoke strategy that works for you.