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How to Use Hashtags to Grow Your Social Media Audience

If you are using social media as a platform to grow your brand, you should be using hashtags in your strategy. Hashtags are one of the most important aspects of promoting your brand’s various social media platforms. Hashtags make your content more discoverable and help you reach a new audience that’s relevant and interested in your business or product.

There is no one-size-fits-all approach when deciding on the number of hashtags you should use in any given post; you will need to test what works best for your brand. Today, Hyphen Creatives is diving into hashtags, and giving you a few tips on how you can use hashtags to enhance your social media strategy.

Why You Need Hashtags

When used properly, hashtags can be an integral part of your digital marketing and social media marketing strategies. Following and staying engaged with specific hashtags can help you stay up to date on current trends and topics, or you can create your own to promote your brand, as well as your products and services.

How to Use Hashtags Effectively

Your hashtag strategy should include a variety of hashtags that will work best for your brand and appeal to your audience. Some of the most popular types of hashtags to use include:

General Hashtags

General hashtags have mass appeal and are a great way to further extend your reach, increase the likelihood of engagement on your content, and boost your brand’s presence. They are frequently used, meaning they are more sought after.

Using general hashtags can make it more difficult for your post to gain traction, as it will be competing amongst thousands of posts that used that same hashtag. Make sure the general hashtags you use are relevant to the post you are publishing.

Branded Hashtags

A branded hashtag is unique to your business or brand’s campaign. This does not necessarily have to be your brand name but should represent your brand and what you stand for. They are great for promoting your social media profiles, driving brand recognition, and encouraging user-generated content.

Location-Based Hashtags

Location-based hashtags are great for connecting with your community. To optimise the local reach, you need to focus on localised hashtags. This allows people in your area to find your posts and your business through area-specific hashtags

Timely Hashtags

Make use of predictable, timely hashtags to remain relevant and consistent. These can be related to a particular holiday, season, event, time of year, or even time of the day.

Trending Hashtags

Industry-trending hashtags are great to jump on in order to increase your brand awareness. Monitor influencers and competitor profiles to keep up with trending hashtags.

Niche Hashtags

Experiment with tags that are used less frequently. The advantage of this approach is hashtags that are used less frequently are less competitive, meaning your brand is more likely to get noticed by a consumer who is already actively showing an interest in your product or service.

Get The Most Out of Your Social Media Marketing Strategy

There are many different ways you can use hashtags, depending on your marketing goals. To gain better results, it’s important to combine high and low-density hashtags. Be sure to choose hashtags that best describe your brand, your business, and your followers.

And remember, even though making use of hashtags can make your posts easier to discover, in the end, it’s the image and content that will attract followers and promote interaction.

Contact Hyphen Creatives today at info@hyphencreatives.com to find out how our social media experts can help you get even more out of your social media strategy. 

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