By now, most brands have realised how imperative it is to be on social media. But simply having a Facebook page or Instagram profile isn’t enough. You have to connect with your followers, and the best and easiest way to do that is by writing original, good-quality social media copy. For most brands, however, this can be a challenge. That’s why we’ve put together this guide with five important tips to help you write better social media content that suits your brand’s unique voice
Know Your Audience
Knowing who you’re talking to is crucial. You need to put yourself in your audience’s shoes so that you’re sure you’re talking to them on their level, about things they want to hear, in a style that resonates with them. You can have the greatest message in the world, but if it doesn’t connect with your target audience, it won’t get the attention it deserves.
Less is More, Always
‘Nuff said. People are lazy when it comes to reading; so if you can say something in 10 words, don’t say it in a hundred.
Keep it Relevant
Make sure your content is relevant to your brand. You are an expert in your field, and your followers come to you for your advice and knowledge because you’re the professional. Don’t clutter your page with content that isn’t relevant to your brand and the services you provide.
Stay Authentic
People want something real, original, and authentic. You have your own brand, and your own voice, and people want to see exactly that. Don’t copy someone else’s great idea, share your own instead. Too many brands are becoming carbon copies of one another, and creating clutter within the marketing landscape. If you’re being unique and real, you’ll stand out above that clutter, and people will be naturally drawn to your brand.
Consistency is Key
Being reliable is vital when it comes to gaining and keeping followers. When someone lands on your page, they should get a clear idea of what you post and how often you post it. That’s why it’s important to stay consistent with the type of content you share and how often you share it. Nothing drives people away like a brand that’s inconsistent and unsure of what to do on social media.
On the flip side, if you’re being consistent, people will notice how organised you are. Something as simple as sticking to a regular posting schedule can speak volumes about the professionalism of your company as a whole.
Make Your Social Media the Best it Can Be
If you’re on social media, and you probably are, make sure you’re communicating effectively with your audience. Your followers, and your bottom line, will thank you for it.
To take advantage of our expertise in social media marketing and content strategy design and implementation, get in touch with us at info@hyphencreatives.com today!