Whether you’re a small business or a major corporation, social media platforms provide a unique way for brands to tell their stories. These platforms have evolved past simply sharing personal moments or catching up with friends; they have become a bustling marketplace where brands can forge profound connections, extend their reach, and create lasting impressions.
Social media profiles are open to visitors 24/7, they’re gateways to leads, projects, partnerships, and so much more. It provides you with the opportunity to showcase your products, services, and ideas, and allows real-time feedback, personalised content targeting, and increased conversion rates.
In this blog post, Hyphen Creatives is unpacking social media and why it’s a worthwhile investment for your brand. Read on below, and click here for more tips on how to make the most of your social media copy.
What is Social Media Marketing?
Social media marketing is a type of digital marketing strategy that involves using channels like Facebook, Instagram, TikTok, LinkedIn, and more, to engage with your audience and advertise your brand. It has the potential to help you extend your reach through a variety of unique opportunities, like approaching influencers for partnerships, creating online communities, and using it as a customer service platform.
Why Social Media is Worth It
Social media offers an unparalleled ability to connect and engage with a worldwide audience. Social media platforms have become dynamic hubs for communication, customer interaction, and brand promotion, and boast a wide variety of benefits that make investing in this digital marketing tool worthwhile.
Here are the reasons why investing in this digital marketing tool will benefit you.
Develops Meaningful Relationships
Audiences like to connect with people rather than faceless companies. Social media engagement lets your consumers know there are real humans behind your brand, making it easier to engage with them.
Additionally, the direct two-way communication promoted by social media platforms means you’ll be in constant contact with your community. This makes your brand more approachable and accessible, allowing you to build authentic connections with your target audience.
Builds Brand Awareness
Showing your brand’s voice and ethics on social media allows you to increase your brand awareness. Every post that features relevant, engaging content is an opportunity to teach a potential customer about your brand and reinforce a positive image of your business. Eventually, these interactions will lead to customers becoming more aware of and acquainted with your brand.
Increases Brand Loyalty
Customers that follow your social media profiles are more likely to trust you, and in turn, be more loyal to your brand. By sharing interesting content and engaging with your audience, they’ll know you’re a trustworthy source and can potentially see you as more credible than your competitors. This trust and loyalty will be a huge return on investment in the long run.
Improves Customer Service
Social media can also serve as an extension of your customer service portals. These platforms are great places to respond to questions and queries new and existing clients may have, preemptively address issues, monitor sentiment towards your business, and ultimately build better processes within your business. It also demonstrates your attentiveness and responsiveness to your audience and their needs.
Targets and Cultivates Audiences
Social media allows you to be specific about the (potentially huge) audience you connect with, and what they learn about you. With a well-thought-out social media strategy, you can run campaigns and ads targeting a specific group of people, narrowing the large audience down to your desired target audience.
Additionally, social media allows you to continuously expand your community to find more people like your current followers. For example, hashtags can help you reach people with similar interests.
Drives Website Traffic
Social media marketing provides you with multiple traffic-driving channels that allow you to direct people to your website and complete particular actions, including reading a blog post, signing up for a newsletter, and more.
Another key benefit of social media is the positive impact it can have on your search engine optimisation (SEO). Social media platforms have high authority and act as signals to Google and other search engines that you are legitimate and trustworthy, so it’s essential to include links to your website on these platforms.
It’s Cost-Effective
Unlike the expenses associated with traditional TV and print ads, social media offers a much more cost-effective way to advertise your brand. Setting up profiles come with virtually no cost, and with the help of a skilled social media strategist, the potential to organically attract fresh clientele and prospects becomes a tangible advantage.
Additionally, paid promotions are also significantly cheaper, allowing you to allocate more of your budget to enhancing the quality of your ad content to ensure it resonates with your target audience.
It Lets You Learn About Your Audience
Social media platforms like Facebook hold massive amounts of data, providing you with a great way to learn more about your clients. You’ll be able to discover your audience’s demographics, what their interests are, and more. This will help you identify the most effective way to communicate with them to ensure you serve them content they’ll engage with.
Establishes You as a Thought Leader
Since social media allows you to effectively show all the different sides of your brand, it provides a great opportunity or you to share and showcase your expertise in the field. Sharing your knowledge and opinions with your audience is helpful, adds value, and allows you to cultivate trust, ultimately establishing you as a thought leader in the field.
Expert Social Media Solutions with Hyphen Creatives
Social media is clearly a powerful too that helps your business connect to your audience, elevate your brand, and have a great impact on your bottom line.
Hyphen Creatives’ proven approach to social media means our team will create and implement a personalised social media marketing strategy that delivers measurable results. Our targeted social media marketing is designed to deliver engaging content that drives traffic, attracts new customers, and converts.
Get in touch with us today to see how we can help you invest in your social media marketing.